Nuke Proof Industries, the brain child of founder John Muenzenmeyer, started life in 1990 from the city of Grand Rapids, Michigan. As a passionate rider, John’s aim was to create desirable, innovative and reliable solutions to meet the demands of the emerging 90’s mountain bike market. Nuke Proof Industries was pioneering in its design with the use of exotic materials such as titanium and carbon fibre. They were best known for their famous carbon/aluminium hubs.
Nuke Proof Industries went on to produce titanium frames, carbon fibre handle bars and other innovative components, represented at races by athletes such as James Bethea, a local courier with an appetite for winning with a unique attitude to boot.